Saturday, November 26, 2005

Rebate and Switch

It's getting so you can't buy something without having to fill out a bunch of paperwork to get back the money you overpaid for it. This holiday shopping season, rebates are as ubiquitious -- and annoying -- as premature Christmas music. Business Week's Brian Grow, writing in the Nov. 23 issue, calls rebates a "tax on the disorganized." Retailers and manufacturers love them, Grow writes, because they know that 40 percent of all rebates never get redeemed. This week, Brian Grow will join Peter Morris to talk about his revealing article "The Great Rebate Runaround. "

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